How to Write a Winning Project Proposal

proposalA project proposal is a well-drafted statement that is written with the goal of convincing an employer that you are the most ideal person for the job.  It is a core document that helps you sell to a potential sponsor as well as stakeholders. A project proposal is unique depending on a project but its formality is the same. There are bare minimum aspects you have to have in a proposal.

There are also vital steps you have to follow to create a winning proposal. Writing a proposal is the first step to explaining what your project will do. To write a winning proposal, here are important tips you have to have in mind.


You need to plan ahead. First of all, think about a proposal as a project in itself, and apply all the project management skills you have towards defining key steps in creating a proposal. Figure out how long it will take and the resources needed to accomplish a project.

Executive summary

You will not be able to wow your audience in your opening pitch if you have a missing executive summary, or if your executive summary is poor. You need to write a high-level executive summary so that your project sounds exciting and addresses the key problems that need to be solved.

Be on point

Any good writing is clear, understandable and is intended for a particular audience. You need to clearly articulate the important details of your project without getting lost in the sea. If you do not point your ideas in the right manner, you risk losing your audience. Ensure that you wow your audience in the executive summary and proceed to lay down step by step processes that need to be done to actualize your project.

Explain how goals will be achieved

You need to explain how goals will be achieved in a simplified and precise manner. The success of your project boils down to how you shall navigate from point A to B. You need to know the key differences between a goal and objective. Goals are broad and define the overall project and should never be vague. Write goals that are smart. On the other hand, your objectives must always support your goals. When writing a proposal, you need to show historic precedents. You don’t have to necessarily reinvent the wheel, but you can use past data and performance to bring out the best out of your proposal.

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